Artificial intelligence and emerging technologies have solidified as a leading investment theme for family offices in 2025, viewed as transformative drivers of long-term growth and innovation. According to Goldman Sachs’ 2025 Family Office Investment Insights, 86% of family offices have exposure to AI, primarily through public equities but increasingly via private markets, despite concerns over valuations. PwC’s Global Family Office Deals Study 2025 highlights AI, machine learning, and SaaS as top sectors, with deal values more than doubling year-on-year in these areas, even as overall transaction volumes moderated—signaling a quality-over-quantity approach amid economic caution.
Why AI Dominates Family Office Agendas
Family offices, often led by tech-origin wealth creators, leverage their patient capital and sector expertise to target high-conviction opportunities in AI infrastructure, generative models, fintech, healthcare, and deep-tech. BNY Mellon’s 2025 Investment Insights for Single Family Offices reports that 83% of professionals cite AI as a top theme over the next five years, with many blending public and private exposure for diversification. Citi’s surveys show over 53% already invested in generative AI, with another 26% considering it, while UBS’ Global Family Office Report 2025 notes strong interest in generative AI alongside electrification and energy transition.
This enthusiasm extends to direct investments and co-investments, where family offices seek control and strategic involvement. PwC data indicates family offices fuel ~31% of global startup capital, with AI deals surging in value (nearly tripling in some periods) through larger rounds and club structures.
Broader Emerging Tech Trends
Beyond AI, family offices explore adjacent themes like quantum computing, blockchain, and biotech, driven by next-generation influence and legacy goals. Younger heirs prioritize impact-aligned tech, accelerating allocations to sustainable and transformative innovations.
Key Takeaways for Fund Managers and Entrepreneurs
- Over 80% of family offices view AI as a core 2025+ priority, with exposures spanning public tech giants and private venture plays.
- Focus on infrastructure, applications, and enablers—deal values in AI/ML doubled+ per PwC.
- Pitch strategic fit, patient horizons, and co-investment flexibility; warm introductions and demonstrated expertise unlock doors.
In a volatile landscape, AI and emerging tech offer family offices resilient growth potential—making them indispensable partners for visionary funds and startups aligned with enduring innovation.